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Leyard LED technology brings Hans Memling exhibition to life in Bruges

The historic Sint-Janshospitaal Museum in Bruges has unveiled an innovative digital experience that transforms how visitors engage with the life and works of Early Netherlandish painter Hans Memling. The “Closer to Memling” exhibition is an interactive audiovisual journey that features Leyard LED display technology, creating an immersive environment in the museum’s medieval attic space.

Installation work began in February 2024 and was completed in December, opening to the public on December 10. The project represents a collaboration between Musea Brugge and digital experience specialists Ocular, who worked alongside creative partners Studio Louter, Shosho, Wondering, Atento and Chris Pype to develop the concept and implementation.

Following previous digital installations at the museum, Ocular was entrusted with the task of transforming the historic attic into an engaging, accessible space that could appeal to visitors of all ages. “Through brainstorming sessions with the client, we determined the layout, content, and interactive elements”, explains Nicolas Vanden Avenne, Ocular Founder and CEO. “We built a full-scale trial installation where both adults and children could test the applications, ensuring a smooth implementation.”

The centrepiece of the exhibition is a 4.5 metre by 4.5 metre Leyard NEV1.9 LED video wall, which enables visitors to explore Memling’s masterpieces in detail while preserving the historic integrity of the 800-year-old building. “The biggest challenge was to integrate the hardware as subtly as possible in the monumental attic”, says Vanden Avenne. “Leyard’s LED wall obviously catches the eye immediately, but it does not compromise the authentic elements.”

Robin van der Heiden, BNL Field Sales Manager at Leyard Europe, adds: “We used our 1.9 mm pixel pitch so that visitors can stand very close in front of the screen. The NEV series also comes with 800 nits of brightness, meaning you can show a very clear, powerful image on the screen. Working closely with Ocular from the early planning stages allowed us to tailor our NEV1.9 LED solution specifically for this unique historic space.” Projection solutions were not viable in the space.

“The combination of music, interaction, relaxation zones, and the LED display creates a truly engaging learning environment that’s particularly appealing to younger audiences - a key demographic we aim to attract”, says Katrien Steelandt, Coordinator of e-culture at Musea Brugge. “As a tech partner, Ocular was with us from the very beginning of the project until the end, and beyond.”

(Photos: Leyard)

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