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Martin Audio moves its Greek distribution to ABAS

Martin Audio has realigned its distribution in Greece, appointing Athens-based ABAS Integrated Systems - whose origins date back 45 years - as its new territorial representative.

“We realised towards the end of last year that we were missing opportunity for growth in the Greek market, so it timed in nicely that ABAS reached out to us at around this time, proposing a new partnership”, reports Suraj Vadher, EMEA Sales Executive, Martin Audio.

He was soon discussing strategies with ABAS Project Manager Konstantinos Drosos and his brother, Sales Director Themistoklis. “It was clear to me that ABAS knew their market well and had the right kind of plans to grow both ours and their own business within Greece”, says Vadher. “They are well-established within commercial integration and public address, and have the scope to expand into a wider range of vertical markets in the future.”

“Martin Audio’s product portfolio will cover a vast selection of sectors like hospitality, education (lecture halls and amphitheatres), BaReCa (bars, restaurants and cafés), enterprise (multi-purpose halls, etc.), concerts, theatres - almost any project”, says Themistoklis Drosos.

ABAS, who also distribute Crestron, hired a new audio sales manager with a wealth of experience in the pro-audio sector who will work alongside targeted marketing campaigns and planned workshops to raise awareness of Martin Audio in Greece.

(Photo: ABAS/Martin Audio)

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