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Audio Animals streamlines audio production business model with Flock Audio Patch

Since 2012, UK audio production studio Audio Animals has delivered mixing and mastering services to clients all over the world. The studio established an “online-only” á la carte business model that streamlines the studio experience to focus on clients’ specific needs, allowing Founder and Lead Mixing and Mastering Engineer Paul Ashmore (pictured) and his colleagues to work more quickly and effectively.

In keeping with this mindset, Ashmore has adopted the Flock Audio Patch digitally controlled all-analog patch bays as the brains of his mixing and mastering setups, allowing him to integrate analog elements into his workflows. “With a predominantly online workflow, we saw that we could basically ‘trim all the fat’ and streamline the process for clients who were predominantly looking for mixing and mastering services”, he explains. 

“By being more transparent about our services and making communication more efficient, we could accomplish much more than a studio where people are sitting in the control room with you and charge much less as a result”, he adds. “That idea was the spark of our entire business model, and during COVID when everyone had to move to remote workflows, we were already ready to go and it tripled the amount of jobs we were getting as a result.”

“We have clients at all levels, from major artists like Beyonce, Lil Wayne, and Swedish House Mafia to independent artists looking for a professional mix on their first single”, continues Ashmore. “There’s no compromise in the quality of what we offer, we’ve just found a way to do it that can work at the speed that our clients require and the industry demands.”

Although he predominantly works “in the box”, Ashmore still prefers analog processing for his mix bus and mastering chains. Seeking a way to meld his streamlined, digitally-inclined approach with his favorite analog gear, he sought out the Flock Audio Patch. In addition to giving him instant access to his favorite chains of outboard equipment, his fluid use of Patch APP DX has eliminated time-consuming recall procedures. As someone who is frequently jumping between multiple projects in a workday, this has been a major time saver.

“I can’t tell you the amount of times I’ve been asked to recall a setting from a piece of gear and had to spend hours digging through hard drives to find pictures from the session”, he explains. “The great thing about DX is that everything is in one place and all you have to do is pull up the session and you have all the photos and notes you need. Everything is on the iPad and the impact that has on a fast-moving session can’t be underestimated.”

(Photos: Audio Animals/Flock Audio)

www.audioanimals.co.uk

www.flockaudio.com

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