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FashionStock Productions elevates runway filming with cameras from JVC

For more than three decades, FashionStock Productions has been a trailblazer in capturing the essence of fashion runways and events across the globe. As the owner of the production company, Anton Oparin looks to keep his video quality as pristine as possible, using a selection of cameras from JVC Professional Video, a division of JVCKenwood USA Corporation.

Included among these are a trio of JVC GY-HC500 Series Connected Cam handheld production cameras, which he deploys alongside other JVC camcorders. FashionStock Productions boasts an archive of over six million images and more than 10,000 hours of video, spanning iconic fashion week events in New York, London, Milan, Paris, Miami and Los Angeles.

The company will be on the runway in South Beach, May 29 to June 3, at Miami Swim Week 2024 with a variety of JVC solutions, including Oparin’s three GY-HC500 series cameras. “This season, we will completely upgrade our live video shoot, edit and broadcast to a 4K/60p format. This multi-camera broadcast setup does not exist anywhere else in the fashion world, and we look forward to seeing the plans come to life”, says Oparin.

The 500 Series Connected Cam production cameras bring advancements that are beneficial to FashionStock, including a 28-300 mm branded lens with continuous auto-focus and multiple face recognition options. Oparin highlights the importance of these features in capturing dynamic runway shows where fashion models move rapidly.

“The auto-focus and face recognition options make it possible to follow the models no matter how fast they’re moving down the runway, especially when a solo operator needs to adjust for light and dark clothing quickly”, he says.

At New York Fashion Week, Oparin’s team livestreamed multiple shows in challenging lighting conditions. “With live productions, it is important to have reliable remote controls - this is where the JVC Connected Cam features really excel”, he explains. “Being able to control and monitor the camera over IP with any mobile device or computer has been great.”

“The possibility to correct exposure or color for remotely rigged cameras using Wi-Fi is beneficial because many times the team has to rig the cameras prior to the lighting aspects of the space being set up”, he continues. “We can also start/stop recordings remotely, which brings peace-of-mind and saves space on memory cards or the internal SSD drive. We sometimes do not have direct access to the cameras throughout a shoot, so having reliable remote controls is essential.”

Some of Oparin’s other favorite features include the end-to-end streaming capabilities with the Connected Cam models and built-in LCD screen, which eliminates the need for an external monitor.

(Photos: JVC Professional Video/FashionStock Productions)

www.jvc.com

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