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Cinionic expands in Saudi Arabia

Cinionic continues its international expansion into Saudi Arabia by announcing a strategic relationship with the Next Generation Company Ltd (NG), sister company to Fawaz Alhokair Group, for its first cinema brand, Muvi Cinemas.


Muvi Cinemas plans to open more than twenty multiplexes across Saudi Arabia in the next eighteen months, including in Riyadh, Jeddah and Dammam. The exhibitor is among the very few granted a license to operate movie theaters in the Kingdom for the first time in over thirty years.


Muvi Cinemas chose Cinionic to illuminate all of its 250 theaters in Saudi Arabia with Cinionic’s portfolio of Barco laser projectors, and Barco Alchemy integrated media cinema processors. Muvi Cinemas will incorporate a variety of Cinionic solutions into its multiplexes, VIP Cinemas and Premium Large Format auditoriums. These include Barco’s High Contrast Smart Lasers, Flagship Lasers and the recently announced Barco Series 4.



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