Aktuelle News & Schlagzeilen

SNA Displays partners with Analog Way for Times Square project

SNA Displays partners with Analog Way for Times Square project

SNA Displays unveiled the highest-resolution LED screen in the history of Times Square with the debut of a large-format LED video spectacular at 701 7th Avenue (also known as 20 Times Square). SNA selected Analog Way to provide a full 8K resolution processing solution for the massive wrap-around display, which showcased NFL Experience, a joint venture of the NFL and Cirque du Soleil.

 

The 40-story high-rise at the corner of 7th Avenue and West 47th Street housed the Marriott Edition hotel as well as many prominent tenants such as NFL Experience, a new interactive fan attraction. The building featured SNA’s wrap-around S-Video display canvas, one of the largest continuous exterior displays in the world representing more than 17,000 square feet of LED display technology.

 

Instead of relying exclusively on media servers to drive the Times Square display SNA opted to have Analog Way create an 8K/60 Hz scaling solution using the company’s LiveCore product line. Four Ascender 48-4K-PL processors delivered 16 feeds to the display, all with precise sub-frame level sync lock.

 

Analog Way’s new RCU (Rackmount Control Unit), a controller for large-scale displays, made its second high-profile appearance here following its implementation this summer at the revamped Wynn Las Vegas Race & Sports Book.

 

“We actually designed the RCU around this project,” says Analog Way’s Director of Business Development, Brian Macauto. “We typically use our chassis to drive 4-8 outputs. But this LED display required 16 discrete outputs to create an 8K video canvas. So we developed the RCU master controller to unleash all the horsepower behind Ascender. It takes our scaling core technology and adds a meta layer of master control across multiple chassis.”

 

Using RCU hooks, the team was able to program the system remotely over an approximate three-week period. “We could do about 90 percent of the commissioning from our office in Atlanta,” Macauto says. “That gave us more flexibility with work schedules, which is important when you’re relying on suppliers for a building still under construction.”

 

www.analogway.com

 

 

SNA Displays partners with Analog Way for Times Square projectSNA Displays partners with Analog Way for Times Square project

© 1999 - 2024 Entertainment Technology Press Limited News Stories